About Laura Wall
I advise founder-led brands and enterprises on how their buyers truly decide, and translate that understanding into marketing with measurable commercial impact.
From professional dancer to strategic marketing advisor.
I trained as a dancer from the age of three and performed professionally in New York, Italy and Sweden before an injury led me to a new career in marketing. The discipline came with me.
Over more than a decade, I have worked across startups, growing companies and a Fortune 500 organization, where I was responsible for the marketing of a national launch. Throughout, the most valuable work has been the same: understanding how buyers move from first impression to final decision, and building marketing that supports them along the way.
Today, I bring that perspective to founder-led brands and enterprises, grounding every recommendation in evidence and measuring impact all the way to revenue.
10+
years in marketing
ex-Fortune
500
MBA
in Marketing
(in progress)
Most marketing is built from the inside out.
It starts with what a company wants to say, what has always worked and what feels right internally. Buyers arrive from the outside, with their own questions, doubts and alternatives. When the two don't meet, the decision stalls or goes elsewhere.
For established companies, the gap is often hidden by past success. For founder-led brands, it tends to surface when growth reaches beyond referrals and familiar networks. My work begins in the same place for both: seeing the business as its buyers do, and building marketing from there.
Ways to work together
Strategic Advisory
a clear, evidence-based view of how your buyers decide and what to prioritize next.
Thought leadership and brand building
a presence that builds trust with the people who make buying decisions.
Strategic paid ads
Meta and LinkedIn campaigns built around your buying cycle and measured to revenue.
Learn More
Baruch College
Vienna University
MBA in Marketing (in progress), University of Vienna, the oldest university in the German-speaking world and alma mater of Sigmund Freud. My research focuses on how buyers build trust before they decide.
BBA in Digital Marketing Management, Baruch College, City University of New York, ranked among the top 50 colleges in the US by the Wall Street Journal.
Substack
