Meta and LinkedIn ads, working as one strategy.
Strategic paid media for established, founder-led brands. Campaigns designed around how your buyers decide, built and managed end to end, and measured all the way to revenue.
Facebook Ads
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Instagram Ads
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LinkedIn Ads
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Facebook Ads • Instagram Ads • LinkedIn Ads •
Is this you?
Your business is established, your offers sell, and growth has reached the point where referrals and organic reach are no longer enough on their own. Perhaps your ads are running but not turning into buyers. Perhaps a previous agency reported clicks instead of revenue. Or perhaps you have never run ads and want them done properly from the start. In each case, the answer is the same: paid media that works as an integrated part of your growth strategy, never as a standalone channel.
Why Meta and LinkedIn together
Combined, one platform feeds the other. Someone may discover you on Meta, visit your website and later see you again on LinkedIn, building familiarity with every touchpoint. Which platforms we use, and how, depends on your goals and your audience. Often, the best results come from using both.
Meta
Meta delivers volume at a lower cost, reaching your audience across Facebook and Instagram.
LinkedIn reaches fewer people, but with precision: you can target by job title, seniority and company, and see which organizations are engaging with your ads. It also reaches people while they are in a work mindset.
18x ROAS on high-ticket
in-person course
When a founder's annual program stopped selling, a rebuilt funnel, channel strategy and message returned 18x ROAS and filled the program beyond its original venue.
50% lower cost
per webinar sign-up
After taking over an existing webinar funnel, a new strategy reduced the cost per sign-up by half.
Webinar funnel ads • Live Launches • Lead Magnet & List Building • Online & in-person events • Evergreen & low-ticket offers
What working together looks like
This is a done-for-you service meaning you’re getting a complete system built, managed, and continuously improved so your business can grow without depending on you to make it happen.
Strategy
& Direction
We start by building a strategy based on your business, your offers and your goals.
This includes reviewing your funnel, identifying opportunities and creating a plan for how ads will support your growth.
I handle everything when it comes to your ads. From writing the copy and developing concepts, to turning your content into high-performing ads that reflect your brand and speak directly to your audience.
I’ll guide you with scripts and direction and take care of editing
and setup.
Creative &
Campaign Development
Once your ads are live, I continuously monitor, test, and refine them.
This includes managing targeting, tracking, and performance and regularly introducing new creatives so your campaigns keep improving over time.
Optimization
& Scaling
You’ll have ongoing support via Slack or email, monthly strategy calls, and clear reporting so you always know what’s happening and where things are going next.
I take ownership of your ads, while keeping you informed and involved where it matters.
Ongoing
Slack Support
This is for you if…
✓ Your business is established, with offers that already sell.
✓ You see paid media as a long-term investment and part of a wider strategy.
✓ You are open to testing, learning and refining over time.
This is not for you if…
× You are still validating your offer.
× You are looking for a quick fix or a one-month experiment.
× You expect ads alone to solve a deeper business challenge.
“Thanks to Laura’s professionalism and extensive expertise in marketing, we achieved excellent visibility across multiple platforms and saw a significant surge in registrations for our couples therapy training course, held in September 2026.
We were delighted with the results and look forward to working with Laura again. We wholeheartedly recommend her!”
Sally Marshall, CEO & Founder, Sally Marshall Cognito AB
Senior-led, from start to finish
You work directly with me, not a junior account manager. With 10+ years in marketing and an ex-Fortune 500 background, I bring strategic depth to every campaign, and the closeness of working with the person actually running your ads.
FAQ
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I recommend a minimum ad spend of €1,500 per month. This gives the platforms enough data to learn and gives us enough to make confident, evidence-based decisions.
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No, we work month to month. That said, ads compound over time, and most clients see their strongest results from the third month onward.
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It depends on your goals and who your buyers are. We decide together during onboarding, and often the strongest results come from combining both.
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Yes, as long as your business and offers are established. Many clients start with me, and I set everything up from the ground up.
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Every campaign is built to deliver the strongest possible return, and you will always have full transparency into what the data shows. Ads perform best as part of a strong funnel, so results also depend on your offer, your sales process and how leads are followed up. That is why we look at the full journey together, from first impression to sale, not only at what happens inside the ad platforms.
